We believe plush toys are more than “cute products.” They are a language of emotion—something you can actually hold.
Between global standards and local sensibilities, we choose the harder—and more meaningful—path: blending internationally trusted quality with culturally resonant design.
Our vision is simple: to create a new world for every toy, so you can step away from pressure and return to a softer, warmer place.
We are a team built around design and storytelling. We start with a feeling, a moment, a small fragment of everyday life—and translate it into something tangible.
